Elisabeth Matsgård Partner P.O. Box 838 · Moorpark, CA 93020 Mobile +1.805.908.1723 · Phone +46.705.111.852 Fax +46.8.611.6070 elisabeth@wineentertainment.com

Today

After selling the media broking company Matsgard Media, in the year 2000, she has been busy developing ideas for merging Art into Business as a tool for employee branding, within the field of Corporate Responibility (CR). After having worked 25 years with advertising, branding, media and marketing, she is developing tools to make business employees understand their values and capabilities. She also wants to make managements aware of the value embedded in their employees. Today she works as an executive- and lifecoach, as well as beeing the marketing, PR director for Bouquet© the Wine Game.

The Background

Internal information in the BonnierGroup, market leader in publishing.

Sales manager in Swedish market leader of media buying business - Carat.
Typical clients: The Swedish Mail, Telia, Ericsson, IBM.

Account executive a leading Swedish B2B advertising agency Anderson & Lembke, Stockholm, Los Angeles, San Francisco and New York. Typical clients; Atlas Copco, IBM, ABB.

Sales Directorat the first commercial broadcating network in Sweden. (The MTG-group, Scandinavian Broadcasting System). Major clients: P&G, Unilever, Volvo, Coop.

CEO and owner of media buying company Matsgard Media, for ten years.
Clients; IBM, Telecompany, Coop, Folksam.

Board member of IAA (International Advertising Assoc.) for ten years and one year with Sergel,(Privat Health Care Company) and the Women Executive Network in Sweden. Member of the Marketing Association in Sweden, for 15 years and member of the ESOMAR (European Search Organization) and TAAN (Trans Atlantic Advertising Network) for 10 years.